New summer campaign transforms Sharjah’s top waterfront and beach destinations
Seasonal attractions running until 28 September across four destinations
SHARJAH – The Sharjah Investment and Development Authority (Shurooq) has unveiled a seasonal campaign inviting residents and visitors to enjoy the summer atmosphere at its most renowned water and beachfront destinations.
Running until 28 September 2025 under the theme Where Summer Goes Social, the initiative aims to reimagine leisure spaces across Al Heera Beach, Khorfakkan Beach, Al Majaz Waterfront, and Al Qasba.
Blending immersive design with digital culture, the campaign features seasonal promotions, special offers, interactive installations, and a “Spend & Win” programme. The initiative is designed to create vibrant public spaces, filled with Instagram-worthy backdrops, colourful displays, and engaging experiences for all ages.
Shaikha Mohammad Al Shamsi, Senior Director of Marketing at Shurooq, said: “Sharjah’s destinations have become places of daily connection and seasonal escapes. The continued footfall we are witnessing at our key waterfront destinations reflects the success of our long-term approach to project development; one that is rooted in cultural relevance, accessibility, and community value.”
She added: “Through Shurooq’s summer campaign, we are reaffirming that great destinations never stand still. They evolve, surprise, and inspire, and this campaign is our way of offering residents and visitors a refreshed perspective on the places they already love, while contributing to Sharjah’s growing reputation as a year-round tourism and lifestyle destination.”
Al Heera Beach
Stretching along Sharjah city’s northern coast, the 3.5 km Al Heera Beach is among the most expressive campaign destinations. Its youthful spirit has been elevated with animated LED signs, interactive pixel art flooring, and pop-up content booths.
Known for its 13 F&B outlets and cycling paths, Al Heera has been positioned as a lifestyle-driven social hub, particularly appealing to the Emirate’s youth and creative communities.
Khorfakkan Beach
Nestled between the Hajar Mountains and the Gulf of Oman, Khorfakkan Beach offers a striking natural setting that complements the summer campaign.
With more than 21 F&B outlets, water sports stations, shaded areas, and scenic promenades, the beach has been enhanced with bold visual signage, sculptural installations, and statement photo zones. The campaign further cements Khorfakkan’s reputation as a family-friendly destination balancing leisure, adventure, and shared experiences.
Al Majaz Waterfront
Overlooking Khalid Lagoon, Al Majaz Waterfront is a community space celebrated for its open lawns, musical fountain, and 19 dining outlets.
As part of the campaign, it has been enriched with pixel-inspired art installations that encourage visitors to interact, play, and capture memorable moments. The approach underscores Al Majaz’s role as an inclusive destination where families, culture enthusiasts, and urban explorers gather.
Al Qasba
Renowned for its canalside charm and cultural landmarks, Al Qasba offers one of the campaign’s most creative canvases.
The area has been reimagined with emoji walls, hashtag displays, and AR-ready selfie stations, blending tradition with modern digital culture. With its theatres, galleries, and architectural icons, Al Qasba remains a favourite for those seeking cultural depth alongside social interaction.